Sara.C

Founder & Designer

Milanblocks Brand Story

About me

Crafting refined creations for a fulfilling journey," Trace back a remarkable 12 years ago as a minority woman founder, I embarked on a pursuit of my dreams by selling vintage items on Marketplace. This marked the inception of a journey that led me to traverse numerous countries, immersing myself in the study, learning, and hands-on practice of every facet of the fashion industry.

Crafting refined creations for a fulfilling journey," Trace back a remarkable 12 years ago as a minority woman founder, I embarked on a pursuit of my dreams by selling vintage items on Marketplace. This marked the inception of a journey that led me to traverse numerous countries, immersing myself in the study, learning, and hands-on practice of every facet of the fashion industry.

Meet the team

About Us

A decade ago, I took my first steps into the fashion world, driven solely by my profound passion for designing, sewing, and handcrafting. Vintage and cottage core aesthetics served as my constant sources of inspiration, embodying three core values close to my heart: love, time, and relationships.

From a young age, like many girls, I was enamored with all things pink, the vibrant beauty of flowers and fruits, and the delicate charm of lace. These enchanting elements transported me to a fairy-tale world of princesses. However, my fashion aspirations received little support from my family and friends, who had different career aspirations for me, such as becoming a doctor or lawyer. Nonetheless, I firmly believe that life is not solely about wealth; it's about pursuing what ignites your passion and brings true happiness.

My opportunity finally arrived after I graduated from university with a major in business trade. I pursued my dream of studying fashion design, honing my skills at prestigious institutions like PARSON NYC and The U.A.L in the UK. My unwavering passion remained my greatest source of empowerment.

In 2014, two of my designs, the enchanting evil eye clutch and the vibrant cubic clutch, catapulted me into the spotlight. I consistently graced the pages of national magazines such as ELLE, COSMO, PEOPLESTYLEWATCH, LIFE&STYLE, SEVENTEEN, SEVENTEEN MAG, and earned the admiration of celebrities. My designs even found a place in designer collections at Macy's.

All my creations are born from sustainable materials like acrylic, also known as Lucite, adorned with exquisite flowers, beads, and more. This fusion of sustainability and elegance encapsulates the timeless and feminine aesthetic I hold dear. I'm profoundly grateful to everyone who has supported me on this incredible journey.

My path also led me to the United States for love, where I encountered numerous obstacles, faced rejections, and tackled the challenge of mastering a new language. Yet, my unwavering belief in the power of determination and hard work kept me going. Let's continue to chase our dreams and embrace a life full of possibilities.

Brand Update 2023

Milanblocks: From Handbags to Cottage Core Lingerie

Founded in 2014, Milanblocks has always stood out as a unique handbag brand, drawing inspiration from the iconic 1950s and 1960s lucite handbag designs. Utilizing non-traditional materials, our sophisticated bags have garnered praise and admiration from a multitude of celebrities and renowned department stores, including Macy's. Not to mention, we've been featured prominently in esteemed media outlets such as Vogue, Cosmopolitan, Elle, and Seventeen. Building on our brand's success, Milanblocks is now embarking on an exciting expansion into the world of cottage core lingerie, with a strong emphasis on the cottagecore aesthetic, doll-like charm, and enchanting pink floral patterns. This collection caters to all sizes, from XS to 3X-large, ensuring inclusivity and diversity among our valued customers. As we gear up for the upcoming February fashion show, Milanblocks is eager to make its mark on the New York Fashion Week (NYFW) runway, showcasing our exquisite products and capturing the hearts of fashion enthusiasts. Additionally, we are exploring opportunities to make our presence felt at the renowned Flying Solo boutique, a spectacular destination I personally had the pleasure of visiting. Stay tuned for the next chapter in Milanblocks' captivating journey

Press & Media

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Interview Q & A

Q: What inspired you to start your fashion brand?

A: Milanblocks was born out of my deep-rooted passion for fashion and a desire to break free from societal norms. Despite facing resistance and pressure to conform, my journey began as a rebellion against conventional expectations, fueled by a love for the vibrant beauty of pink hues, flowers, and lace that transport us to a fairy-tale world.

Q: What is the concept of your brand/message to the audience?

A: Milanblocks is more than a brand—it's a celebration of coquettish and cottagecore aesthetics, deeply entwined with feminism and fashion. Our pieces embody a journey of freedom, self-love, and pride in one's gender. Each design is a canvas reflecting timeless femininity, adorned with classically feminine details such as lace, ruffles, and bows, inviting our audience to embrace the whimsical and romantic essence within.

Q: What is the inspiration behind your new collection? What makes it special?

A: Our most recent collection explores the captivating realm of Y2K trend loungewear, featuring enchanting patterns such as pearls, chains, and lace bows. It places a significant emphasis on the coquettish aesthetic. This collection serves as a testament to the amalgamation of feminism-inspired elements, where intertwining chains and pearls symbolize the journey of struggle for freedom and self-love. Its distinction lies not just in its visual appeal but also in the narrative it conveys—a tale of self-expression, liberation, and the joyful celebration of beauty in every silhouette.

Q: What advice could you give to those who want to start their own fashion brand?

A: Starting a fashion brand is a journey of passion, persistence, and self-belief. Embrace your unique voice, stay true to your vision, and be prepared to defy norms. Education in the field is invaluable, so seek out opportunities to refine your skills. Surround yourself with a supportive network, learn from challenges, and above all, let your unwavering passion be your guiding force. In the world of fashion, authenticity is your greatest asset.